Working in a New Way: The Rendanheyi Silicon Valley Center @ Menlo College

(Atherton, CA: September 8, 2020)  Menlo College and the Haier Model Research Institute (HMI) are pleased to announce the creation of the Rendanheyi Silicon Valley Center @ Menlo College. In a global collaboration with five academic centers located in other leading technological hubs, the Rendanheyi Silicon Valley Center @ Menlo College will research the management style which revitalized GE Appliances.

Rendanheyi, in its native language, refers to the relationship between employee and consumer, and emphasizes oneness between the two. The new academic center at Menlo College will focus on exploring and developing curricula in partnership with similar centers in China, India, Russia, Singapore, and England. The goal is to teach this progressive management practice to Menlo College students and, eventually, the general public. 

The Rendanheyi Silicon Valley Center @ Menlo College is being led by Director Dr. Annika Steiber. Steiber said, “Silicon Valley has been a cradle of technological innovation and entrepreneurial management for almost 70 years, so it is fitting that the Rendanheyi model will have a hub here. Through the center, the newest generation of management students will learn how to transform firms to take full advantage of an interconnected IoT world.”

“We are proud that Menlo College is positioned to be a key contributor in this global venture. Embracing the I0T era and its unique management challenges is vital for business leaders everywhere, and it is therefore vital for Menlo to offer our students this highly relevant management curriculum. Today’s business world is one in which ‘change itself has changed,’ and we are committed to sharing our unique perspective on that evolution,” added Menlo College President Steven Weiner.

The Silicon Valley center hopes to offer its curricula to be taught alongside webinars, master classes, and other professional training programs. As a part of the center’s initial offerings, on September 16-18, 2020, students and business leaders are invited to participate in a conference about how to structure a business to be competitive in a disruptive IoT age. To register, please visit:

For more information and to receive updates about the Rendanheyi Silicon Valley Center @ Menlo College, please contact Dr. Annika Steiber at or visit:

About Menlo College: Menlo College was established in 1927. It is a small, private, non-profit, four-year, accredited, residential college located in Atherton, California. Menlo College’s location in Silicon Valley, one of the world’s most entrepreneurial and innovative geographical areas, has enabled the college to create a valuable market niche for its students locally — as well as globally. Menlo College cultivates in its students the skills, integrity, and passion to make meaningful contributions in an innovation economy.

About Haier Model Research Institute (HMI): HMI strives to play a role as a platform and think tank for modern management research in an IoT Era. Haier is the world’s largest home appliance maker.

About Dr. Annika Steiber: Dr. Steiber has specialized in new management models for the IoT era for a decade. She is currently the Director of the new center and is an adjunct professor at Menlo College.